Disruptive Technology

Disruptive technology is the only way in this high-tech fast paced industry to create sustainable differentiated competitive advantage.

What is disruptive technology? Disruptive technology is a new technology that often creates new customers for an existing similar product. These disruptive technologies create new market share by capturing customers that would not normally be interested in the technology due to price, characteristics or availability.

How to create a disruptive technology?

1) Identify a market that is competing on price with limited differentiation.
2) Identify replacement technologies that are already sought after by using tools like Google Trends to identify what people are looking for.
3) Then look up what people are talking about on blogs as disrupters by searching through Technorati
4) Then identify a feasible technology
5) Test the market using predictive markets and blog trends

An example for renewable energy would be Magnetic Motors:
1) There is a huge drive to reduce fuel & electricity consumption plus creating a sustainable environment
2) Magnetic motors can create a motor without the energy consumption
3) Use www.alexa.com and www.technorati.com to see the increase in trends for electric motors.
4) Follow up with strategy and implementation