Predicting the Future

Ever wonder how to effectively predict future trends in the market, likeliness of passing new legislation or results of environmental lawsuits? Predictive markets can be used to identify the probability of these outcomes.

What is a predictive market? Probability predictions can be obtained by using virtual markets to trade shares on the likeliness of a possible outcome. For instance, the probability of the TSX Venture Index increasing tomorrow or if gas prices will hit $1.20/L.

What does this do for you? This gives you the ability to predict outcomes for critical uncertainties that effect the business. These predictive markets provide results 5 times more reliable than focus groups.

These predictive markets can be found at:
http://us.newsfutures.com/
http://www.consensuspoint.com/

This technology creates an excellent opportunity to accruately predict future happenings and then take the appropriate action to mitigate risk or benefit from the result. For instance, knowing the probability that a particular candidate supporting environmental reform will be voted to office, you may be able to invest a higher dollar value in renewable technology knowing you have lower risks.